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AMPARO TRADING Co. Shanghai is a professional apparel brandmanagement company headquartered in Shanghai Bund. Amparo trading was foundedin 1980, our marketing network currently covers over 10 economic orientedcities across China.Amparo has also established long term cooperative partnerships with numerouslocal department stores. Amparo fashion focus on the future development andstability.

AMPARO HK officewas established in April, 2009, which is focusing on wholesale business. It hasmore than 400 wholesalers, mainly sales to first and second tier cities in China. Theannual sales has reached 30 million Euros.

Based on yearsof experience and influence acquired in apparel field, along with the knowledgeof Chinese fashion market. In 2006, AMPARO TRADING Co. Shanghai extents itsbusiness scope in cooperating with international high fashion brands such asthe leading clothing brand DANIELE ALESSANDRINI, JOHN RICHMOND, C’N’C,GF FERRE,JUST CAVALLI, CLASS ROBERTO CAVALLI, BLAUER USA and CESARE PACIOTTI. Inaddition, Amparo is the exclusive distributor of BRAX and Betty Barclay in theregion of greater China

In 2006, the grand opening of first BRAX retail shopin Hangzhou Tower has showed great success, whichreached the “Top 3 Seller” shortly. Our goal is not only focusing on fastgrowing, but also long-term stability. Currently we own more than 50 directretail shops and sales volume is growing continuously over the last eightyears.

Brax has maintained a good momentum ofdevelopment in Chinese apparel market. During year 2007-2009, we have opened 21directly-managed store nationally. By the end of 2014, we have expanded over 50shops in total. Our objective is to open 20 more shops and fulfill sales targetexceeds 20 million euro in 2015.

With the successfuldevelopment of BRAX, Amparo brought BETTY BARCLAY, the well known female brandfrom German into China, untilOctober 2014, the company is running 8 stores in the first tier cities across China

Based on our experience accumulated on the high-end brand, Amparo introduced the premium trouser’s brand “EUREX”into the first tier cites of Chinafrom September of 2014.

Under the effective management of Shanghaihead office, BRAX shows a high potential penetration and great competitivestrength in Chinese fashion market, many franchisors have shown strongorientation in joining AMPARO to become authorized distributors of BRAX. AMPAROwill choose with discreet in order to find the most compatible and reliablepartners to develop the brand mutually. 

AMPARO Trading Co. Shanghai is professional in importing and managinginternational high fashion apparel brands, by setting up direct retail shopscross China.AMPARO adapts decentralized, flat organization structure with employeeempowerment, unified command, expeditious decision making process which hasenhanced efficiency and ensured the quality of cooperation management thatleads to steady expansion in Chinese market

  • Business Development Center
  • Responsible for site strategy, store expansion plans, finding sites, rent negotiations etc.
  • Brand Operation Center
  • Drive the sales team to ensure the sales goals are achieved, manage daily retail operations to ensure operation efficiency and consistency. Plan and take necessary steps to have optimum stock levels, appropriate merchandise mix and correct inventory control.
  • Marketing Center
  • Contact for the implementation of the marketing strategy and all market research inclusive of print media advertising activities. Including media, in store marketing, public relations and events..
  • Visual Merchandising Center has two subdivisions -VM & Decoration
  • Managing shop visual display, maintain unified image of all shops as a result to increase sales.
  • Sustains unified store image, design and develop relevant equipment for shop demands.

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上海金陵东路2号光明大厦23F 电话:021-51758686